NEW BOOK- OUT NOW
Conceive by Zita West
Reclaiming Fertility: Unlocking The Science Within You
Drawing on over four decades of experience, I share insights, tools and knowledge that have helped thousands of women move forward with greater clarity, confidence and calm.
Whether you are trying to conceive naturally or preparing for IVF, Conceive offers a clear, supportive approach to fertility.
Blending modern science with a holistic, mind-body perspective, this book helps you understand your body more deeply, support your hormones, and create the internal environment where conception can happen.
WHAT'S INSIDE
The Highlights
20
CHAPTERS
From preparation through IVF, loss and beyond
Free
2 HUG VISUALISATIONS
Scan the QR code within the book to access guided visualisations
5
BONUS VISUALISATIONS
Unlock with reader's gift code inside the book
5
SELF-ASSESSMENT WHEELS
Fertility, energy, cycle, grief and lifestyle.
100
DAY SUPPORT PLAN
Mitochondrial reset for egg & sperm quality
∞
REFLECTIONS & PRACTICES
Journal prompts and one-minute practices every chapter
INSIDE THE BOOK
Here's what you will discover:
You will learn how to:
- How the nervous system influences hormonal balance and reproductive readiness
- Why safety must precede optimisation
- The HUG Methodology: Heart, Uterus, Gut and the nervous system
- How to navigate IVF with greater steadiness
- Understanding loss without losing yourself
- Integrating modern medicine with mind-body insight
You will gain
- Clarity instead of confusion
- A deeper understanding of your body
- A more grounded, informed approach
- A semse of calm and direction
"Fertility is not simply about age or chance; it is shaped by cellular energy, oxidative balance, and nutrient sufficiency. Research consistently shows that mitochondrial function underpins egg competence, that sperm are vulnerable to oxidative damage, and that preconception folate status is critical for early development.
Zita West presents these evidence-based foundations in a way that empowers readers to focus on what truly matters in the months leading up to pregnancy."
— Dr Federico Amanti,
Medical scientist, Head Nutritionist and Public Health Researcher
WHAT MAKE THIS BOOK DIFFERENT
The HUG Methodology
At the centre of “Conceive” is the HUG method.
Fertility depends on communication between the head, heart, gut and womb. Through the nervous system, particularly the vagus nerve. These centres are in constant dialogue, shaping readiness, resilience and receptivity.
When stress disrupts that dialogue, the body can close.
HUG restores that dialogue, gently and intelligently.
This is the foundation of everything I do — in clinic, in consultation, and in my book.
WHO IS THIS BOOK FOR?
For women who sense that fertility is about more than hormones and timelines.
Many women come to this work at different stages of their journey. This book may be for you if you are:
-
- Navigating IVF or fertility treatment
- Recovering from miscarriage or repeated disappointment
- Seeking a holistic approach alongside medical care
- Preparing for pregnancy
- Trying to conceive naturally
ABOUT THE AUTHOR
Zita West
My work brings together modern reproductive science with Chinese medicine and mind-body medicine, helping women understand the inner conditions that support conception.
Conceive is my 10th published book and all my books have been successful because I'm able to make my topics easy to understand with a compassionate approach.
Through this book, I share the insights and patterns I have witnessed over decades of clinical practice, with the hope that it offers a more complete and compassionate way of understanding fertility.
This book brings together everything I have learned to help you feel clearer, calmer, and more in control of your next step.
“Conceive is not about forcing outcomes."
It is about restoring the conditions in which the body can respond.